Facebook and Twitter are two “legacy” social media platforms that remain important channels for businesses and organizations to get their messages out. At the same time, it seems increasingly difficult for UNCG offices and departments to reach their audiences on these channels. In this session, participants will discuss where these platforms fit into unit-level and University strategies, the anatomy of a successful channel, and new or overlooked features of the platforms. Particular attention will be given to Twitter and its evolution since its takeover by Elon Musk.