University Communications
Banner Communications Management Introduction
Curry Building 1109 Spring Garden St., Greensboro, NC, USAFor faculty and staff only. This workshop is designed to introduce you to Banner Communications Management and how the tool can help you generate and send communications to your constituents (student, employee, vendor...). The workshop will explain what kinds of communications can be generated, feature tools such as trigger events, and creating individualized messages that […]
Banner Communications Management Introduction
Curry Building 1109 Spring Garden St., Greensboro, NC, USAFor faculty and staff only. This workshop is designed to introduce you to Banner Communications Management and how the tool can help you generate and send communications to your constituents […]
Advanced Google Analytics
Virtual- zoom link will be sent to registered attendees NC, United StatesGo beyond the basics as we bring in multi-dimensional reports and compare two time periods to evaluate changes in web traffic.
Instagram Tutorial
Becher-Weaver Building 915 Northridge Street, Greensboro, NC, United StatesInstagram is a popular platform with Gen Z, but the rapidly evolving platform can be overwhelming for inexperienced social media managers to learn and use.
Creating Vertical, Short-Form Videos
EUC Dogwood Greensboro, NC, United StatesLearn how to create vertical, short-form videos for social media.
Marketing Strategy 2
Becher-Weaver Building 915 Northridge Street, Greensboro, NC, United StatesMarketing Strategy can go awry once the plan is launched. Learn how to stay-the-course, integrate your marketing efforts for a stronger recall rate, and how to measure your performance.
Google Analytics – Beginner
Virtual - Teams NC, United StatesLearn the basics of how to gain access to UNCG Analytics, drill down to your site, and set up recurring reports that can be emailed to you and your team.
Meta Creator Studio – Beginner
Becher-Weaver Building 915 Northridge Street, Greensboro, NC, United StatesMeta's page publishing and management tools can be confusing to navigate, but Creator Studio is especially helpful for account managers who don't have access to third-party platforms such as Sprout Social or Hootsuite.
Canva Tutorial – Beginner/Intermediate
Becher-Weaver Building 915 Northridge Street, Greensboro, NC, United StatesAre you aware of all of the features and capabilities that Canva offers? Attend this session to learn how to get more out of this popular and inexpensive graphic design tool while complying with UNCG's brand guidelines. The session will cover team collaborations and the creation of a range of multimedia for social media channels.
Twitter and Facebook strategy
Virtual - Zoom NC, United StatesFacebook and Twitter are two "legacy" social media platforms that remain important channels for businesses and organizations to get their messages out.
Google Analytics – Advanced
TBD NC, United StatesGo beyond the basics as we bring in multi-dimensional reports and compare two time periods to evaluate changes in web traffic.
Social Media Analytics – Beginner/intermediate
Becher-Weaver Building 915 Northridge Street, Greensboro, NC, United StatesMost social media platforms provide a variety of data points to help social media marketers determine whether they are reaching their goals. In this session, participants will learn what types of insights data they should focus on and how to report that data to marketing teams and unit leadership. Platforms addressed: Facebook, Twitter, Instagram, LinkedIn, […]
Paid Social – Beginner
Becher-Weaver Building 915 Northridge Street, Greensboro, NC, United StatesIn this session, social media managers with a modest paid social budget will learn how to create ads for Facebook, Instagram, and Twitter.
Marketing Strategy 3
Becher-Weaver Building 915 Northridge Street, Greensboro, NC, United StatesIn this advanced Marketing Strategy 3 workshop, we will focus on messaging and its alignment with strategy.