Tier 2 training is more in-depth than the Tier 1 training previously held and will cover where the content creator’s work and the tech lead’s work meet and align for strong web performance. 

• Each session will run an hour-and-a-half and will cover: 
• The importance of program pages
• Know your audience: people and search engines
• Search engine optimization (SEO):
• Content best practices and tools (keyword research and use)
  • The technical side of SEO
  • Google Analytics (goal setting)

There will be details more aligned with technical expertise and others more aligned with content development. By providing both content teams and web development group members with this training together, we hope to strengthen already strong relationships between these team members as we progress toward migration in the spring.