In this advanced Marketing Strategy 3 workshop, we will focus on messaging and its alignment with strategy.

In this session, social media managers with a modest paid social budget will learn how to create ads for Facebook, Instagram, and Twitter.

Most social media platforms provide a variety of data points to help social media marketers determine whether they are reaching their goals. In this session, participants will learn what types of insights data they should focus on and how to report that data to marketing teams and unit leadership. Platforms addressed: Facebook, Twitter, Instagram, LinkedIn, […]

Are you aware of all of the features and capabilities that Canva offers? Attend this session to learn how to get more out of this popular and inexpensive graphic design tool while complying with UNCG's brand guidelines. The session will cover team collaborations and the creation of a range of multimedia for social media channels.

Meta's page publishing and management tools can be confusing to navigate, but Creator Studio is especially helpful for account managers who don't have access to third-party platforms such as Sprout Social or Hootsuite.

Marketing Strategy can go awry once the plan is launched. Learn how to stay-the-course, integrate your marketing efforts for a stronger recall rate, and how to measure your performance.

Instagram is a popular platform with Gen Z, but the rapidly evolving platform can be overwhelming for inexperienced social media managers to learn and use.