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Social Media Analytics – Beginner/intermediate
March 23 @ 1:00 pm - 2:00 pm
Most social media platforms provide a variety of data points to help social media marketers determine whether they are reaching their goals. In this session, participants will learn what types of insights data they should focus on and how to report that data to marketing teams and unit leadership. Platforms addressed: Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, and Google Analytics.